Topic 2 Why is reputation important and how to protect it. Making it understandable for young audiences

Online reputation is based on how accurately our online presence represents either us as an individual or our business. Our online presence is formed by all of the information published on the internet that mentions your name or your business’s.

Online Reputation

Online reputation has everything to do with how others perceive us or our business. 

Protecting our online reputation allows us to be in control when it comes to our online search results. Not only is protecting our personal information incredibly important, creating a positive online reputation can be extremely beneficial to our personal life and our career. 

If and when someone Googles our name online, the first search results they see are a determining factor of whether or not they will be able to trust us as a credible and trustworthy source. Over 90% of Google traffic does not click past the first page of search results.

When the person Googling our name is a hiring manager, college acceptance board, new client, customer, or coworker, it’s in our best interest to make sure we’re on the first page of Google search results highlight our best qualities, not the worst. 

The Importance of Protecting Your Online Reputation

For businesses of any size, protecting online reputation is critical to the validity of their brand. Establishing a positive online reputation allows customers to trust a business and build healthier client and customer relationships.


Watch this video to know more about online reputation.

Tip: Do a social media cleanup across all of your social networking sites. Delete any negative comments, links, and images that could potentially be harmful to your online reputation.

How often do you perform such a task?

Take a close look  at the following tips and think of their applications:

Managing your Online Reputation

Social networking sites offer privacy measures and encourage sharing of personal information. Is this true? Read the following research about privacy issues concerning youths.

Social networking sites and privacy issues concerning youths


The following are 5 Ways to Protect Your Online Reputation.

1.Conduct a simple Google search.

2.Set up a comprehensive Google Alert.

3.Take advantage of people search tools.

4.Don’t allow anyone to tag you in pictures that might damage your reputation.

5.Think twice before you post.

Write a paragraph of what you understand and then perform a Google search to compare results with your thoughts.

Discuss with your colleagues professional information that they know about you, from your online reputation. Encourage them to do the same.

After exchanging views consider what you would like to change about your professional online reputation.

Our online behavior and the information that follows us online define our online reputation. Online reputation management is crucial to both our personal and business life.